Lead Ahead: Week of October 28, 2013

From Authentic Leadership Dallas and community writers, the focus is on culture, purpose, change, and trust. All are critical topics and elements to embrace as a leader. Enjoy reading what is front-and-center for these Dallas-area thought leaders.

What Does a Content Marketing Culture Really Look Like? by Krista Kotrla. Key quote: “The truth is, a content marketing culture isn’t all about marketing. It is actually about serving your customers better and finding new ways to make a bigger impact. It just happens to sound a lot like marketing.”

How Leaders Create a Culture of Purpose by Tal Shnall. Key quote: “Great leaders take the time on a daily basis to have conversations about the company values and beliefs. Leading a culture with purpose is about connecting the message and the messenger to the culture. People want to feel connected to the overall mission, values and sustain positive relationships with their customers.”

What’s Your Next Big Thing. 4 Hints from Watching Samsung by Patti Johnson. Key quote: “Our customers, clients and partners need to see that we have new ideas to make their lives better too. You can introduce countless wonderful, new tools, features or programs, but unless the user or customer sees why it matters, it will come up short.”

Trust Principles for Creativity and Innovation by Jon Mertz. Key quote: “Just as trust is central in all of those things, it is also needed in creativity and innovation. Trust takes on a new role of being self-centered and community-centered. By embracing trust in his manner, it removes barriers and enables extension across boundaries, especially generational ones.”

Lead well in the week ahead!

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